Facebook will certainly be around for a very longtime. It has a global reputation as a social media platform that has the largest number of active users. It is also one of the leading social media network that has gained popularity in the business world. According to social media experts, startup businesses prefer to use Facebook to execute their online marketing campaigns. This clearly brings out the marketing power of Facebook. Though Facebook is a popular marketing tool, quite a big number of people attest that their efforts are largely counterproductive. This underscores the need to understand techniques to implement when using Facebook for marketing activities. So, how can Facebook help marketing effectively? This article offers several ways as explained below.
1. Access to your target markets (Facebook pages and Facebook groups)
What’s in Facebook pages? Facebook pages are regarded as very essential tools for marketing. They are some of the simplest strategies to integrate when marketing on Facebook. They help businesses accrue brand publicity and attract customers. The listed products and services, video and audio content, links and images on Facebook pages enable customers to have a deeper understanding of businesses’ personality.
How do Facebook pages facilitate effective Facebook marketing?
There are various considerations that must be well addressed when using Facebook pages. The profile photo, cover image and “about” section determine the success achieved when using Facebook pages. A profile photo that conveys the logo of your business is very appealing to potential customers. A cover image that has great artwork, or some photos of your company’s team will attract attention from visitors. The “about” section should deeply inform your Facebook audience of your company’s products and services. Include all details that you feel are important to your potential customers.
Facebook groups are also key in facilitating interaction with current and prospective target market. They are simply free discussion forums intended to reach out to prospective customers. If utilized appropriately, Facebook groups can earn businesses more traffic which in the long run leads to high ROI.
How do you harness the power of Facebook groups in your marketing objective?
The answer is to create a group that focuses on your area of specialization. For instance, if you are an interior designer, focus on a group that offers advice on interior
decoration ideas. Such a group allows you a chance to communicate with your target market both at a professional and personal level.
In essence, Facebook pages and groups should contain information that is tailored to the needs of the target market.
2. Facebook ads enhance advertising
Thanks to Facebook ads, large and small corporations can incorporate Facebook advertising in their online marketing strategies. Facebook ads give marketers the freedom to interact with potential customers of varied education levels, ages, gender, and locations. Facebook ads support business owners, in their efforts to increase traffic to their websites. Further, these ads trigger increased likes which are very crucial in marketing. When users like your business page, they become your followers. Each time you post content, it will automatically be seen on their Facebook news feed. The end result is more engagement with you, your brand and creation of relationships which enhance conversions later on leading to profitable gains.
3. Facebook contests and promotions promote marketing
Brand identity can be developed and communicated to target audience via Facebook contests and promotions. However, Facebook contests are not directly hosted on Facebook. Marketers have to create them using a third-party app then use their Facebook page to direct users to the app.
4. Regular posting markets your brand
As opposed to traditional media, social media networks are founded on the principle of regular posting. Further, credible statistics confirm that a big percentage of Facebook users assess their page not less than one time in a single day. What this means is that business owners who frequently post content stand better chances of marketing their brands. Besides, the ability to frequently post appealing content persuades target audience to take keen interest in your brand. In general, you should post things related to:
· Links to your blog page and website
· Information regarding launch of a new product
· Discounts available for some of your products and services
To wrap up, Facebook is undoubtedly an important marketing element for large and small companies in equal measure. It gives businesses an avenue to interact with customers and build brand reputation.